Rate Your Friends, Co-Workers, Dates on Peeple

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Controversial people-rating app Peeple, which invites members to judge folks in personal, professional, and dating categories, launched today on iOS.

When Peeple was announced in the fall, co-founders Julia Cordray and Nicole McCullogh quickly became the target of backlash when it was revealed that anyone could be added and assessed without consent. Now, a pared-down version of the app is available to iPhone and iPad owners. But only those who sign up will be visible on the service.

"We are a concept that has never been done before in a digital space," the iTunes App Store description said. "Peeple will provide you a safe place to manage your online reputation while protecting your greatest assets by making better decisions about the people around you."

To sign up, you'll need a Facebook account that's at least six months old and a mobile phone number. Once logged in, search for people by name and city. Maybe you want to find out more about that guy you met online or that girl who wants to be your roommate. Also look up doctors, teachers, babysitters, dog walkers, landlords or tenants, neighbors, and even potential employees.

Then read other people's judgments, or dole out your own star rating, leave a comment, and let the world know what you really think of them. Just as you might rate a restaurant on Yelp, a movie on Rotten Tomatoes, or a hotel on Trip Advisor.

Reviews are saved for up to one year, before being filtered out to make room for new ones. Any negative comments—two stars or fewer—do not go live immediately; instead, they are sent to your Peeple inbox and you are given 48 hours to "work it out" with the other user.

Once you've been laid bare online, the app encourages locals to meet up: Search in the "nearby" tab to find people within a 10-mile radius who have 4.6 or higher overall star rating.

In an effort to discourage bullying among young people, the service is open only to users 21 years and older.

Unveiled in October, the reputation app promised to connect humans with each other through honest reviews. But, as model Chrissy Teigen put it at the time, "In an age where both truth and gossip on the Internet can literally ruin lives, this Peeple app is horrible AND scary."

The Lip Sync Battle star wasn't the only one criticizing Peeple: Cordray and McCullough received threats and were "castigated and shouted down" on social media, according to the company's app announcement.

Still, that didn't stop them from releasing the contentious program. "People taught Peeple a valuable lesson and now the app is better than ever," a news release said.

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