Chargent Integrates to the linked2pay Bank Centric Payments Platform Bringing AvidiaPay to Salesforce


linked2pay announced today that Chargent, the leading payment processing solution on the Salesforce AppExchange, has integrated with the Bank Centric Payments platform powered by linked2pay. This new payments gateway option is expected to become a favorite among B2B and B2C merchants looking for a more bank direct method to provide their customers with a seamless ACH and credit card payment experience.

Chargent Payment Processing, created by AppFrontier, is the only 100 percent Salesforce native credit card and ACH payment solution for one-time payment transactions or recurring billing. This allows merchants to get a 360 degree view of their customers by keeping non-sensitive payment data where their customer data is already housed, and improves the business process around payments and back-office fulfillment on a single platform.

AvidiaPay is provided by Avidia Bank of Hudson, Massachusetts. The bank, an early adopter on the Bank Centric Payments Platform, is recognized as a tech-savvy institution and serves as an ODFI for underwriting merchants that utilize this award-winning payment processing solution.

“With this platform connection, Chargent payment processing software and AvidiaPay combine as a strong integrated payments solution for merchants and especially those that want a robust and seamless ACH experience paired with credit card. This is especially important with the evolution of Same Day ACH payments,” said David Hecht, Co-Founder of AppFrontier. “Now any merchant who uses Salesforce and Bank Centric Payments can connect the two in just a few clicks, enabling real time payments, recurring billing and payment link emails directly from where their customer data lives – Salesforce.”

Bank Centric Payments will provide Chargent users with the security and fraud prevention to manage PCI Compliance, NACHA guidelines, encryption and tokenization. The integration will help merchants using Chargent to more securely process card and ACH payments. The Bank Centric Payments platform provides security protocols to Chargent users with the peace of mind that their customer’s data is secure and protected.

“Our approach with AvidiaPay has been to offer innovative solutions that are ideal for organizations looking to instantly improve their payment acceptance; the integration with Chargent makes that innovation easy for Salesforce users to leverage. It’s never been easier for a merchant to upgrade and consolidate their payment solutions onto a platform with simplified deployment and greatly improved reporting,” said Cliff Thompson, Vice President of Business Development – Payment Solutions for Avidia Bank.

“Improving the payments process from the bank outward produces winning results for everyone involved. The bank (ODFI) gains a payments technology platform that delivers the control and efficiency needed to scale underwriting, on-boarding and the daily clearing of payment transactions. Merchant service providers leverage award-winning payment solutions along with an improved process for acquiring, boarding and maintaining merchant relationships,” said Richard McShirley, CMO of linked2pay.

Since 2009, Chargent has been the choice of Salesforce administrators and developers who want to add payment integration to their business processes and customer data in the Salesforce CRM. Chargent puts you in complete control of your credit card / ACH payment processing and recurring billing; managing everything completely as embedded in Salesforce where your customer data is stored, and includes pre-built integrations to payment gateways such as AvidiaPay. To learn more about Chargent, please visit or call 415-275-1115.

Headquartered in Hudson, MA, Avidia Bank provides state-of-the-art electronic banking capabilities to businesses, professionals and consumers across Central Massachusetts and beyond through online and mobile products and services. Avidia Bank is a $1.3 billion mutual bank. Visit us at

linked2pay® provides services to deliver ACH, credit card and check payments automation. The company provides payment processing solutions for clients, banks, and channel partners. As the originator of Bank Centric Payments, linked2pay provides the payments technology platform to put banks and their resellers at the center of innovation. The Company launched the first On-Demand check processing platform in 2002 and is a Gold Medal Winner for ACH innovation. Visit for further details.

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