What to Think, Ep. 31: Forrester’s Sucharita Mulpuru on Black Friday and holiday e-commerce

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In episode 31 of our podcast “What To Think,” we talked with Forrester analyst Sucharita Mulpuru, who focuses on mobile commerce, e-commerce, and retail, to find out about how — and how often — consumers will use e-commerce sites and mobile shopping apps to find that special gift this holiday season.

The majority of shopping this year will take place offline, and the growth of online shopping this season actually slowed a bit from last year, Mulpuru says. During the podcast Mulpuru explains how exactly shoppers are using the Web and mobile devices during the period leading up to a purchase.

She also has some helpful ideas about how to use mobile and the Web to find the very best deals on Black Friday and throughout the holiday shopping season.

Plus, we tell you what to think about:

All this and more is in our latest weekly episode. Check it out.

You can find this current edition of “What to Think” on iTunes. In addition, you can listen to us on Stitcher or get the What to Think RSS feed for the podcast player of your choice.

And while you’re at it, download the MP3 of last week’s episode here.

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