What to Think, Ep. 31: Forrester’s Sucharita Mulpuru on Black Friday and holiday e-commerce

...

In episode 31 of our podcast “What To Think,” we talked with Forrester analyst Sucharita Mulpuru, who focuses on mobile commerce, e-commerce, and retail, to find out about how — and how often — consumers will use e-commerce sites and mobile shopping apps to find that special gift this holiday season.

The majority of shopping this year will take place offline, and the growth of online shopping this season actually slowed a bit from last year, Mulpuru says. During the podcast Mulpuru explains how exactly shoppers are using the Web and mobile devices during the period leading up to a purchase.

She also has some helpful ideas about how to use mobile and the Web to find the very best deals on Black Friday and throughout the holiday shopping season.

Plus, we tell you what to think about:

All this and more is in our latest weekly episode. Check it out.

You can find this current edition of “What to Think” on iTunes. In addition, you can listen to us on Stitcher or get the What to Think RSS feed for the podcast player of your choice.

And while you’re at it, download the MP3 of last week’s episode here.

Categories
APPLICATIONS
0 Comment

Leave a Reply

Captcha image


RELATED BY

  • 5300c769af79e

    Tim Cook Talks Artificial Intelligence, iPhone's Future

    Secure software development doesn't need to be a conflict between pushy security teams and resista Marking the five-year point as the head of Apple, CEO Tim Cook spoke to the Washington Post about tax policy, the future of smartphones, and how the company plans to integrate artificial intelligence with its future projects.In the interview, Cook dismissed the idea of the iPhone accounting for two-thirds of Apple's revenues being problematic, calling the smartphone's dominance a privilege and expressing his belief that one day, every person on earth will own a smartphone.
  • 5300c769af79e

    Video: Hands-on and Overview of Moto Mods

    Announced alongside the new smartphones from Moto and Lenovo, the Moto Mods are an attempt to bring modularity to the forefront of consumer smartphones.Featuring everything from a projector module, to Style Shells and JBL external speakers, Moto showcased an impressive number of Moto Mods that customers will be able to purchase with their Moto Z and Moto Z Force devices.
  • 5300c769af79e

    Using a cell phone jammer has just cost this guy $48,000

    A Florida man who used a signal jammer during commutes in an effort to stop drivers using their handsets has this week been hit with a $48,000 fine by the Federal Communications Commission (FCC).Considered a threat to public safety for their potential to hamper the work of emergency response teams, the devices are illegal to own and use.
  • 5300c769af79e

    Apple Gave Up User Data In 82% Of Feds' Requests

    31, fulfilling 82% of US authorities' 1,015 requests to access user accounts, Apple stated in its report.Most of these requests center on lost or stolen Apple devices, with authorities requesting customer contact information that is used to register an Apple device.